San Francisco Pride Soap is an artisan soap company which makes a flagship charitable project of which a large percentage of the profits go to LGBTQ+ organizations. The additional products are limited run, handmade soaps. The products are mainly sold at markets, however the owner wanted an online presence. They required an identity, packaging and an ecommerce website. The identity is simple. The packaging is easy to assemble and recyclable. The illustration is fun, playful and abstract. The ecommerce site functions like similar websites for user familiarity.